THE PSYCHOLOGY OF VIDEO AND HOW TO INFLUENCE THE MARKET
Video is the most captivating art form of the 21st century. Every day about 4.5 billion people unlock their smart phone, scroll through social media, and watch multiple videos in a single session. Because of their popularity, the social, emotional, and psychological effects of video have become incredibly powerful tools for captivating viewers. Over the years, we’ve gathered a few insights into the psychology of video and why people obsess over them.
MASSES ARE DRAWN TO THE SOCIAL EFFECT OF VIDEO
Story has been the primary means of community-building even before the written word. We just do it differently now-a-days. thoughtful dialogue with a complimentary, visual narrative makes video far more powerful than the oral tradition alone. It delivers more information faster than any other means of communication. Since people feel the need to be in the know, cell phones and social media make for the perfect attractor, capturing the attention of large numbers of people on a daily basis. To put it simply, adapting to the social effect of video is the most convenient way to deliver the most amount of information to the most amount of people in the shortest amount of time.
STORIES EVOKE THE EMOTIONAL EFFECT OF VIDEO
Stories have been used for centuries to engage, connect and evoke emotion. They go beyond relaying facts and data. When told the right way, a story becomes a highly effective way to build consumer loyalty because people find themselves wanting to support a person or business that resonates with them as humans. Given the right story shared in video format, current and future customers will feel the emotional effect of video. They will connect with your product, service and your entire business in a more meaningful, heartfelt way making you worth talking about and worth supporting.
empathy DRIVES THE PSYCHOLOGY OF VIDEO
Empathy plays a fundamental role in our ability to form cohesive social groups. When we can put ourselves in the shoes of someone experiencing a specific emotions, we can feel those emotions. This makes video one of the most powerful marketing tools available. When it really comes down to it, understanding the psychology of video can be used to create an empathic response strong enough to persuade and influence the viewer.
USE THE PSYCHOLOGICAL POWER OF VIDEO to influence and inspire
I’m going to let you in on a little known secret about people. We have a strong tendency to project our thoughts, feelings and desires onto the characters that we’re watching. Music also contributes to increased levels of empathy because it adds to the feeling of connection and enjoyment. With a few well-planned tricks, the psychological power of video can be used at great benefit to build a loyal audience in a short amount of time.
If you want to learn more about the social, emotional, and psychological effects of video, we go a little deeper in the video below.
The psychology of video is a complex and profound subject. We’ve only started to skim the surface with this article, but we hope this information inspires you to apply the techniques outlined in the video.
WILL YOU SHARE? Your CHOICE:
